Search for:
  • Home/
  • Business/
  • 1 Worst Business to Start in Kenya And 3 Lucrative Ones

1 Worst Business to Start in Kenya And 3 Lucrative Ones

worst business to start in kenya

Embarking on an entrepreneurial journey is an exhilarating experience, but not all business ventures are created equal. In the dynamic business landscape of Kenya, choosing the right business can be the key to success. In this guide, we’ll delve into the realm of entrepreneurship in Kenya, specifically focusing on the worst business to start and the reasons behind it.

Identifying the Worst Business to Start in Kenya

Before diving into the specific business, it’s crucial to understand the factors that contribute to a venture’s success or failure in the Kenyan market. Factors such as market demand, regulatory environment, and cultural nuances play a pivotal role in determining a business’s viability.

When exploring potential business ideas in Kenya, it’s essential to consider not only your passion and skills but also the local market dynamics. Let’s now explore the business that is often considered the worst to start in Kenya.

The Worst Business: Import-Dependent Retail

One of the riskiest ventures for entrepreneurs in Kenya is a business heavily reliant on importing goods. While importing can offer a diverse range of products, it comes with a myriad of challenges that can significantly impact the success of your business.

worst business to start in kenya

Starting an import-dependent retail business in Kenya can be one of the worst decisions due to various factors.

Reasons Why Import-Dependent Retail is Challenging in Kenya:

  1. High Import Duties and Taxes:
    Kenya imposes substantial import duties and taxes on goods brought into the country. For an entrepreneur importing products, this can significantly eat into profit margins, making it difficult to compete with local businesses.
  2. Currency Fluctuations:
    The Kenyan Shilling is subject to fluctuations in the foreign exchange market. Entrepreneurs relying on importing goods may find it challenging to predict costs accurately, leading to financial instability.
  3. Logistical Challenges:
    Importing goods involves complex logistics, from customs clearance to transportation. Delays and inefficiencies in these processes can result in stock shortages, affecting the reliability of your business.
  4. Cultural Sensitivity:
    Understanding the local culture is paramount in any business venture. Importing products that do not align with Kenyan cultural preferences or needs can result in slow sales or even complete market rejection.

In summary, an import-dependent retail business in Kenya faces challenges such as high import duties, currency fluctuations, logistical issues, and cultural misalignment.

Alternative Business Ideas for Success in Kenya:

worst business to start in kenya

While importing goods may present challenges, there are numerous lucrative business opportunities in Kenya that align with local demands and market conditions. Here are a few alternative business ideas:

  1. Agriculture and Agribusiness:
    Kenya’s fertile land and diverse climate provide an excellent environment for agriculture. Investing in agribusiness, such as farming or processing local produce, can tap into the growing demand for fresh, locally sourced products.
  2. Technology and Innovation:
    Kenya has embraced technology, creating a thriving tech ecosystem. Consider ventures related to mobile payments, software development, or e-commerce platforms that cater to the needs of the digitally connected population.
  3. Tourism and Hospitality:
    Kenya is renowned for its stunning landscapes and wildlife. Starting a business in tourism, such as a guesthouse, tour operator, or eco-friendly accommodation, can capitalize on the country’s appeal to both local and international tourists.


In conclusion, while certain business ventures may be deemed the worst to start in Kenya, understanding the market dynamics and adapting to local conditions is key to entrepreneurial success. By exploring alternative business ideas aligned with the needs of the Kenyan market, entrepreneurs can build resilient and thriving enterprises. Remember, thorough research and a keen understanding of the local landscape are the foundation for a successful business journey in Kenya.

In the dynamic business landscape of Kenya, steering clear of the worst business ideas and opting for ventures aligned with local demands can pave the way for entrepreneurial success.

Software Development Company

Leave A Comment

All fields marked with an asterisk (*) are required